OU AAUP LOGO REDESIGN

For this project I was tasked to create three word mark logos for the American Association of University Professors chapter logo for Oakland University that are "modern" and "contemporary," while adhering to the brand guidelines.

LOGO #1:

Features a sliced 'p' in "aaup" to also read like an 'o' in "ou." This gives the logo a unique feel and appears modern.

LOGO #2:

Features an infinite symbol made by connecting the 'p' and 'o' of the word mark to represent AAUP's infinite bond and partnership with OU.

LOGO #3:

Features an overlap of the 'p' and 'o' to show a transition to a new logo and identity. The symbol above the word mark is a play on the shapes created through the 'p' and 'o,' and adds a sense of playfulness to the logo.

BACK